Design

The new formula for joy.

The exterior of the BMW X1.

Agility + Elegance = Joy. The new BMW X1 formula. At first glance a compact X model, on second glance the challenge of getting to know something new. It starts with the design: rising lateral lines lend the new BMW X1 a dynamic shape, while short overhangs and a sloping rear windscreen create a sporty, elegant silhouette. At the front, the distinctively shaped bonnet and the three-eye look of the headlights make for a striking impact, while the L-shaped taillights in conjunction with the horizontal flow of lines visually broaden the rear. All told, the design of the BMW X1 has a very simple message: it is joy in material form.